Do not distract the visitor. Do not give him the opportunity to leave. If you managed to catch his attention on the first screen, correctly lead down a spiral. Get involved. Talk about pain. About solutions, list your benefits. And bring to the red button. Do not distract him with unnecessary links.

In fact, the ideal option is to not place any external links at all. Only a link that leads to a call to action on the same page. Also remove the general site navigation.

For participants of the Business Academy: learn how to create a landing page for physical goods, services, free, expensive or product-switch.

Click on the link and proceed to the study of the action plan “How to create and write text for landing page from scratch with explosive conversion: 3 types of landing pages”

How to create and write text for a Landing page with explosive conversion from scratch: 3 types of landing pages

Not a member of the Business Academy yet? Then to you here .

PS In the trial version, you will not get access to the above action plan.
But the Business Academy is full of “goodies” with which you can pump your business.

7 best recommendations for creating the perfect landing page
You can use the convenient designer to create a landing page or affiliate site. Watch the video to do it yourself:



Use these tips to create a great landing page design and increase its conversion:

1. Get down to business
If you want to reflect on high, write a book. If you want to sell, do not start the text from afar. People are overloaded. They have neither the time nor the desire to read the thousands of characters on your page to find that cool offer.

Visitors come to the page for some reason, so make sure you access them clearly and concisely, highlighting the value of what you offer. Check if your offer meets their needs, interests or concerns. Clearly and simply explain what people will get, emphasize key points using bold or italics.

See also:  how to write explosive text for landing page: detailed checklist .

2. Use contrasting colors
Do you want your main call to action (CTA) to be noticed by visitors? The use of complementary and contrasting colors is a great way to attract visitors.

Notice how the button stands out here due to yellow on a blue background:

use contrast on the lending page

3. Add logo
Landing should be associated with your brand. Therefore, always place your logo on the pages. And do it as much as possible in the same place.

Compare the caps of our landing pages. The logo is always in the same place - in the upper left corner:

Logo on landing pageLogo on landing pageLogo on landing page

4. Avoid visual clutter
Many different visual effects distract the visitor from the text. This overloads the page, and it takes a long time to load and does not display correctly on mobile screens. All this reduces the conversion. Remember: landing on a landing should be convenient for visitors. They should easily learn what you offer. Only add visual elements that contribute to this, for example:

Example of successful visual elements on landing page

You noticed that a simple and “flat” approach to creating a page is becoming more popular. This is all the influence of Apple. And it works. Take note of this great landing page design example.

5. Formatting - your main assistant
Clearly break your text into headings and subheadings. Highlight quotes, especially valuable thoughts, as insets. Emphasize important points in the text with a bold or italic view. Add lists or describe the benefits as an infographic:

Infographics - landing page formatting example

All this will help your visitors to navigate and will catch the attention of even scanners that simply skim the page.

6. Add social proof
I already wrote that reviews are selling. But since they really cool work, I will write about it again. Screenshots from social networks work very well - from comments or PMs. They show that the review is real, without the need to add a link to the profile:

Screens from social networks is a good way to strengthen landing page

And here you will find all the answers to questions on working with reviews: A  detailed guide on how to collect and use positive reviews about your business .

7. Be consistent
Joseph Shugerman said that the advertising text should resemble the slide that your client moves on. From the heading to the last point. Each new proposal should follow a common goal - to interest the visitor to read further. To do this, write the text in a specific sequence. In which? In the one in which your target audience will perceive it.

Try different approaches. For example, start with a list of pains, and then tell how your product will help solve all the difficulties. Describe the main features and benefits, and in the final, twist with the help of reviews. Or vice versa, draw a picture of point B (the desired result), and then everything is in the same order. Or move reviews higher. Test all of these options and see which one gives the higher conversion with coupons.

Conclusion
Now you know how to create a landing page with high conversion. Implement these methods and tips. But most importantly - test all the innovations.

Because it’s not always that which suits everyone, suits you and will hook your client. 99% of people do not pass the red button. But your audience can relate to that 1% and respond to green.